Who are we?

The future of energy is digitised, decarbonised, and localised. At SmartestEnergy Australia, we need revolutionary thinkers to help our customers make the most of this new landscape, thinking differently to find smart solutions to complex problems. Formed in 2020, we’re an agile business driven by entrepreneurial thinking. As a subsidiary of the Marubeni Corporation and SmartestEnergy Limited UK, we also have strong investment and infrastructure behind us.

We have our corporate office in Sydney CBD and another office in Melbourne. Further expansion is planned for 2025 and beyond which means global career opportunities for you, with plenty of potential to explore new markets.

Flexibility is vital to success in our business and many of our staff work flexibly in many ways, including part-time, remotely or a mix of remote/office. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. When you join our Team, you will have the opportunity to contribute and make an impact every single day.

This role is based in our Sydney office with Hybrid working arrangement.

Role Purpose

The Marketing Executive is responsible for creating relevant and timely content and delivering against corporate marketing campaigns and initiatives that continue to strengthen our brand reputation in the market and delivery against overall objectives.

In this role, content creation and campaign delivery are a key focus. The Marketing Executive maintains and delivers against the content schedule for the Australian business, factoring in corporate strategic marketing initiatives and brand deliverables alongside regular digital content outputs, always looking for ways to innovate and differentiate across channels and audience segments.

Working with the wider team, the Marketing Executive delivers customer communications, events (both in-person and virtual) and supports with the creation and upkeep of sales and product collateral.

Key Responsibilities:

• Develop and deliver a steady flow of digital content outputs such as, blogs and newsletter articles, videos and social media posts. Managing the end ­to-end editorial process from ideation to reviews and approvals.
• Create key marketing assets (e.g. reports and guides) and targeted campaign content to support lead generation and targeted email nurture campaigns.
• Seek out relevant content opportunities spanning events, podcasts and webinars for subject matter experts, preparing briefing notes, presentations and coordinating event logistics
• Develop and maintain our sales collateral and website content that frames our offering in the market and positions us for success.
• Collaborate with the Marketing Manager and Global Senior Marketing Manager to support corporate brand messaging developments to ensure the narrative and proof points resonate for the local Australian market.
• Contribute to the creation and delivery of corporate reports, including the global annual report and sustainability report, leading on copy writing, reviews and feedback and final approvals from stakeholders.
• Contribute to the delivery of the annual marketing plan with the marketing team to ensure the retail sales and trading teams strategic goals and targets are supported.
• Within the business, establish a network of subject matter experts and spokespeople to input into, participate in and approve content.
• Manage the relationship with our PR agency to maximise PR and case study opportunities, writing press releases, sourcing comments from subject matter experts and facilitating joint PR activities for customers and partners, through to publishing media releases on the SmartestEnergy website(s) and social media channels.
• Maintain and upkeep our social media channels, delivering related B2B digital marketing content to ensure relevant, insightful, and engaging content reaches our followers.
• Maintain marketing resources and localised intranet content for employees across the Australian business and the wider group, and as requested support with any global internal communications initiatives.

Performance Indicators:

Success will be measured against departmental objectives and KPls for the financial year, which includes delivery of outputs against plans, alignment and contribution to engagement metrics and overall adoption and maintenance of the brand.

Experience:

• Experience in copywriting for complex sectors like finance or energy, including blogs, newsletters, reports, and marketing materials
• Design skills (Canva, Photoshop, lnDesign)
• Project management (running of campaigns, marketing projects)
• Use of website content management systems (CMS)
• Use of customer relationship management (CRM) and marketing automation tools, such as Salesforce Marketing Cloud
• 2+ years' experience in a marketing role
• Energy industry experience (preferred but not essential)

Knowledge:

• Digital marketing, search engine optimisation (SEO) and lead generation expertise
• Campaign planning and execution
• Energy industry knowledge (preferred but not essential)

Personal Attributes:

• Assimilate a wide variety of data and data sources
• Creative and innovative approach to projects and new tasks
• Manage changing or evolving priorities and stakeholders
• Take a considered and systematic approach to each project
• Attention for detail in content outputs and in managing schedules

What we offer:

• A genuine commitment to smarter working – we recognise your work/life balance matters
• Competitive base salary & yearly bonuses
• Leave Benefits - Paid Parental, Service, Wellbeing & Birthday leave
• Employee Assistance Program - SONDER
• Employee Health and Wellbeing Platform - WHEREFIT
• Personal development and coaching opportunities.
• EV Salary Packaging Benefit

Diversity:

We know that for our business to thrive we need diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate. We view diversity as one of the key enablers that helps our business to grow. 

Celebrating our inclusive and diverse culture is core to what we do. We value everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. 

We're committed to making the application process easy and comfortable. Let us know how we can help you with any reasonable adjustments that can be tailored to your needs. At the bottom of each of our adverts you can find one of our recruitment teams' contact details. Please reach out so we can discuss with you further.

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